Are you aware of how good your link profile is? Which means from where your and your competitors' backlinks come from? It is necessary to check on a competitor’s backlinks to build a better link profile. Backlinks help in boosting your search engine rankings and thus increase your traffic. Here, I will compare the backlink checkers that help in understanding link-building strategies. You can use it to audit backlinks of your site as well as competitor backlink profiles.
Backlinks mean linking a web page to another web page. For the search engines, backlinks are like a vote for your site. The more links you have, the more your site has chances to rank in search engines. Ranking sites in Google is crucial, so we do SEO and good quality backlinking. Not all backlinks are equal, though. There are many methods to get backlinks to your website. This process starts with using a tool to check existing backlinks for any site. You can also check Proven ways to get backlinks to your website. Now, let us see the best 6 backlink checker tools:
SEMrush is a powerful tool to check the backlink of any website. It helps make SEO easier by doing keyword research and deep analysis. It does content marketing, Advertising, Market research, and social media management. Also, here you can have keyword research and backlink analysis too at the same time. It is our top recommended and best backlink checker on the market. To use its features, first, make a login and then select Backlink Analytics. In its backlink analytics dashboard, put your website URL and check your status. Then you will get lots of information about it and its backlinks too. Moreover, it also discovers backlink opportunities with a brand monitoring tool.
If you want to get more information, then you can use the backlink audit tool. It provides more details by clicking the link by its side on any section. Inside SEMrush, you will see researching and backlink analytics at the same time. You need to explore inside it, you will figure out its amazing features.
SEMrush is used all over the world from small businesses to enterprises. Besides this, it has received 14 international awards as the best SEO software tool. SEMRush also helps to check or remove any issues such as low-quality links. It makes you know about the total links a page linking to you has. If the page has hundreds of links, that can or show that it’s a spammy website. It can see which websites are giving high-authoritative backlinks to your competitors. Thus, it provides a whole list of sites to approach for backlink building of your website.
SEMRush costs $99 per month. You will get a 30-day free trial if going through our link to SEMRush.
Ahrefs is one of the recommended and authoritative tools. It is broadly in use by companies all over the world. Netflix, LinkedIn, Adobe, and Facebook are some of the well-known companies that use Ahrefs. In Ahrefs, firstly you need to go to the backlink checker. Then paste the domain name of a website which you want to check the backlink, then you will get the results. Ahrefs is an all-rounder software used widely for all SEO strategies. It is easy to use and gives a lot of details of backlinks.
What's more here is that Ahrefs finds backlinks that you’ve lost or now have vanished. It can also identify broken backlinks that point to your site. Then you need to contact the site owner to fix it. Ahrefs is also helpful to examine internal links on your site. You can filter for these that might accidentally become a no-follow, and you can fix those. Also, it is good for analyzing link profiles, ranking, and marketing too. Here, it is not necessary to go with a Pro version to rank higher and get more traffic. Ahrefs performs various tasks like:
● optimizing your website,
● analyzing competitors,
● Finds about what your competitors are searching for,
● Keyword research,
● learns from industry top-performing content, and
● track your ranking progress
Ahrefs Site Explorer gives you an option to take its 7-day trial for $7. After that, it costs $99 per month. Annual subscriptions pay for $82 per month.
Ubersuggest is a free and most reliable tool from Neil Patel. It helps find what your competitors are searching for and their link-building. Furthermore, it checks for which websites are sending backlinks to them. This means that you can track your competitor's backlinking strategy overtime at Ubersuggest. Here, you can check the domain overview of SEO of any website. Besides this, it has a keyword suggestion tool that can track profitable keywords. Also, it provides engaging content ideas to grow faster. It’s hard to find backlinks but this tool quickly identifies backlink opportunities.
Ubersuggest, like other tools, has all those features we have been looking at. It shows you all the recently created backlinks, then backlinks you’ve lost or are nofollow, and more. But, with Ubersuggest also, a free version is limited to seeing all the information you need. Without its upgrading, it shows details of a small number of backlinks for each domain. You have to upgrade to the paid version if you want everything.
Ubersuggest’s paid version costs $29 per month or $290 per year. Its up-gradation is necessary when working on serious backlink analysis. Its free version also gives you a good understanding of what the tool can do. With the pro version, there’s a 30-day money-back guarantee also.
Moz is also the best backlink checker tool to analyze any backlink of a website. Here, Moz compares different links of your competitors in your niche. So, with this tool, you can boost search rankings by analyzing the website's backlinks. It is known that Moz gives the best real insights and Domain Authority metrics on the market. Moz tracks and manages your website easily. Now, first enter the URL to get link data for, then create a Moz account to access all free SEO tools including link explorer. After verifying the email, you will get your comprehensive analysis of the URL and many more. Moz Pro is a suite of all SEO tools from Moz, including their Link Explorer tool. It helps detail the link profile of your site, then you can compare it with up to 4 competitors. This lets you figure out what your competitors are doing differently than you.
It also has a Link Intersect, which recognizes sites that are great to target for building links. Moz is also useful when you want to check what backlinks you’ve lost or created recently. Other Moz tools include tracking your site, and Rank Checker to test performance, and more.
Moz costs $99 per month and $79 per month. There’s also a 30-day free trial giving full access to all the features of their tools.
It is a great budget tool for checking backlinks. The link miner tool checks backlinks power with the help of metrics such as citation flow, and others. It is designed by Mangools to check backlinks. Link miner offers basic, premium, and agency-paid plans. It lets you filter links by new, deleted, lost, and nofollow. One of its best features includes its ability to mark a backlink favorite. This allows you to come back to them easily. LinkMiner is an excellent tool to shortlist competitors' backlinks to target. Also, you can use this feature to track any of your backlinks that you want to fix. While it isn’t completely featured as SEMRush, it can be a great tool to use on a low budget.
Linkminer costs start from $29 per month if paid annually. The basic plan starts from $49 per month with limited features. The premium plan needs to pay $69 per month and the agency plan rates for $129 per month. These plans are applicable when paid monthly. Also, it gives a 10-day trial without entering any credit card details. Its free version offers all Mangools’ tools used for SEO. These are SiteProfiler, LinkMiner, SERPChecker, KWFinder, and SERPWatcher. It's the best budget option.
BuzzSumo is also a great tool to use for analyzing your content and your competitors’ content. It is designed to have topic ideas, but can also be used for your backlink strategy. For analyzing backlinks at BuzzSumo, simply type in a domain name and press enter. You will see the most popular content for keywords on that domain. By clicking the link icon you will see the backlinks that point to that piece of content. So, this can be a great tool for you to see all sites that are linking to your competitors’ top posts. It gives a filter option of the backlinks to view between the past 24 hours and the past 5 years.
The basic version of BuzzSumo is free. But can't be used for in-depth backlink analysis. For that, you need to upgrade from basic to BuzzSumo Pro. It costs from $99 per month, or $79 per month if you paid annually. Moreover, it has a 7-day free trial available. So, it doesn’t want you to enter any credit card details for this.
Here we've discussed all the best backlinking tools to use. Now any of these 6-backlink checkers can take your business to the next level. They help you in building and analyzing backlinks to your and competitors' sites. Besides this, some of these are offering much more and better information than others. From these best tools, our top recommendation is SEMRush. It is the most powerful SEO tool on the market that helps you rank higher on search engines. But those who have started with backlinking can opt for LinkMiner and Ubersuggest. We hope this article helped you choose the best from many alternatives. You might also like to take a look at our article on how exactly to use a backlink. Try also to read our article on backlinking algorithms used by Google.