Best Tools for Link Building

Search Engine Optimization

Best Tools for Link Building

12/27/2021 12:00 AM by TheChiefHustler in

Are you aware of how good your link profile is? Which means from where your and your competitors' backlinks come from? After comparing your link profiles, you have to get as many quality backlinks as possible. This process is done with using a tool for any site. Backlinks help in boosting your search engine rankings and thus increase your traffic. Here, I will compare the backlinking tools that help in link-building. You can also use them to audit backlinks of your site as well as competitor backlink profiles. Backlinks mean linking a web page to another web page. For the search engines, backlinks are like a vote for your site. The more links you have, the more your site has chances to rank in search engines. Ranking sites in Google is crucial, so we do SEO and good quality backlinking. There are many methods to get backlinks to your website. This process is all necessary to do for improving your website’s domain authority. And if you want to exceed the competition, a proper link building tool is crucial.

For 5 steps of link-building, here are some tools you can’t do SEO without. For every step in SEO link-building, there are specific tools.

Link Analysis: The link-building process starts with analysis tools. Before starting building links, you should know about what’s already out there. Link prospecting acknowledges the performance of you and your competitors. It helps you assess and analyze how well backlinks are performing. It finds where the best link-building opportunities are. Once completed identifying prospects, it’s time to reach out to them.

Outreaching: Once you have done searching for prospects, what's your next move? Next, you need to reach out using tools. Outreaching tools are used to find contact details and get in touch with them. It can be through guest posting, email campaigns, and the whole of Digital PR.

Rank Tracking: After the outreaching process and building new links, it's time to track them. You have to check their working as per your needs. And by understanding where you lie, you can figure out where to go. After all, without tracking their performance would have no meaning if it's not improving your domain authority.

Exploring keywords/content: Next, you need to continue increasing the authority of your website. It is done through expert content marketing that works well on the SERPs. Not only that, quality link building involves linking to quality content. Here you will see the best content exploring tools that help support link-building efforts.

Chrome Extension: Finally, save your precious hours by leveraging Google chrome/browser extensions. It makes things easier than before and will help streamline the work you do. You'll know here the must-have extensions for link building.

Have a look at every step link building tools which you find useful.

Link Analysis Tools

1. Ahrefs

Ahrefs is one of the recommended and authoritative tools. It is broadly in use by companies all over the world. Netflix, LinkedIn, Adobe, and Facebook are some of the well-known companies that use Ahrefs. In Ahrefs, firstly you need to go to the backlink checker. Then paste the domain name of a website which you want to check the backlink, then you will get the results. Ahrefs is an all-rounder software used widely for all SEO strategies. It is easy to use and gives a lot of details of backlinks. What's more here is that Ahrefs finds backlinks that you’ve lost or now have vanished. It can also identify broken backlinks that point to your site. Then you need to contact the site owner to fix it. Ahrefs is also helpful to examine internal links on your site. You can filter for these that might accidentally become a no-follow, and you can fix those. Also, it is good for analyzing link profiles, ranking, and marketing too. Here, it is not necessary to go with a Pro version to rank higher and get more traffic. Ahrefs performs various tasks like:

  • optimizing your website,
  • analyzing competitors,
  • Finds about what your competitors are searching for,
  • Keyword research,
  • learns from industry top-performing content, and
  • track your ranking progress

Price: Ahrefs Site Explorer gives you an option to take its 7-day trial for $7. After that, it costs $99 per month. Annual subscriptions pay for $82 per month.

2. Moz

Moz is also the best backlink checker tool to analyze any backlink of a website. Here, Moz compares different links of your competitors in your niche. So, with this tool, you can boost search rankings by analyzing the website's backlinks. It is known that Moz gives the best real insights and Domain Authority metrics on the market. Moz tracks and manages your website easily. Now, first enter the URL to get link data for, then create a Moz account to access all free SEO tools including link explorer. After verifying the email, you will get your comprehensive analysis of the URL and many more. Moz Pro is a suite of all SEO tools from Moz, including their Link Explorer tool. It helps detail the link profile of your site, then you can compare it with up to 4 competitors. This lets you figure out what your competitors are doing differently than you. It also has a Link Intersect, which recognizes sites that are great to target for building links. Moz is also useful when you want to check what backlinks you’ve lost or created recently. Other Moz tools include tracking your site, and Rank Checker to test performance, and more.

Price: Moz costs $99 per month and $79 per month. There’s also a 30-day free trial giving full access to all the features of their tools.

Outreach Tools

3. Postaga

No one likes to receive template emails. Postaga’s is an outreach platform that helps in building personalized outreach campaigns. It is an all-in-one AI-powered tool to connect with the right people.The Postaga CRM helps you manage your outreach and makes you stay on top of open opportunities. It constantly checks for results to improve your outreach efforts with data. Postaga helps better target the right websites, and businesses to connect with. Its AI automatically analyzes opportunities along with their email address, and LinkedIn profile. Postaga AI supports research — and even connects to relevant influencers. Besides this, the main idea is to build more links for you. Also, to reach more contacts, and thus create more relationships.

Price: Its pricing starts from $99 per month. Moreover, agency plans are priced at $299 per month.

4. NinjaOutreach

NinjaOutreach is a platform that streamlines influencer marketing. It does support automated outreach and follow-ups. It is a complete package that includes CRM, prospecting, relationship management, and reporting. It first finds influencers for simple keyword research, and then valuable data is visualized. Also, features fast and easy lead generation, contacting Instagram influencers, and more. Moreover helps in search and outreach to Twitter influencers and connects with them. Besides this, it is a great tool for building backlinks faster with the all-in-one software.

Price: Its priced at $155 per month when paid yearly. And for agencies $259 per month annually.


SmartWriter is an AI-powered tool that dominates marketing with little effort. It is the fastest way to create backlinks to your blog. Also, it runs Facebook ads, landing page copy, Quora questions, and more! Along with this, it sends AI personalized cold emails in seconds. Generates compelling eCommerce product copy to convert leads into sales. It sets LinkedIn data, News, and more with 95% accuracy. Also, supports developing AI-powered icebreakers tailored to each individual.

It is used for many other features also like:

  • Make Twitter and Instagram posts
  • Write blog posts in seconds
  • Set up email campaigns
  • Blog Ideas and product descriptions that convert
  • Develop unique growth marketing ideas
  • 300 email credits a month

Price: Its pricing starts from $59 for the basic plan. Then, $149 popular and pro plan for agencies at $359. Have yearly 20% off with 7 days free trial.

Rank Trackers / Reporting Tools

6. Nightwatch

It offers a user-friendly design with a competitive pricing structure. Thus, used by big brands including Shopify. The Nightwatch tool is used to grow a business by giving a complete overview of the site's performance. Nightwatch offers a variety of features like tracking, reporting, and monitoring. These comprehensive steps apply to every stage of the marketing funnel. It features rankings in search results for specific keywords. Moreover, Nightwatch can track how your backlink strategy is performing. With an outstanding API, it gives expert on-demand reporting. Also helps detect any issues to be fixed before they result in a ranking drop.

Price: Its pricing starts from $39 per month or $32 if billed annually. And $99 per month for marketing agencies or growing small businesses. But if paid annually it gets reduced to $79.

Keyword / Content Explorer Tools

7. SEMrush

SEMrush is a powerful tool to check the backlink of any website. It helps make SEO easier by doing keyword research and deep analysis. It does content marketing, Advertising, Market research, and social media management. Also, here you can have keyword research and backlink analysis too at the same time. It is our top recommended and best backlink checker on the market. To use its features, first, make a login and then select Backlink Analytics. In its backlink analytics dashboard, put your website URL and check your status. Then you will get lots of information about it and its backlinks too. Moreover, it also discovers backlink opportunities with a brand monitoring tool.

If you want to get more information, then you can use the backlink audit tool. It provides more details by clicking the link by its side on any section. Inside SEMrush, you will see researching and backlink analytics at the same time. You need to explore inside it, you will figure out its amazing features.

SEMrush is used all over the world from small businesses to enterprises. Besides this, it has received 14 international awards as the best SEO software tool. SEMRush also helps to check or remove any issues such as low-quality links. It makes you know about the total links a page linking to you has. If the page has hundreds of links, that can or show that it’s a spammy website. It can see which websites are giving high-authoritative backlinks to your competitors. Thus, it provides a whole list of sites to approach for backlink building of your website.

Price: SEMRush costs $99 per month. You will get a 30-day free trial if going through our link to SEMRush.

8. BuzzSumo

BuzzSumo is also a great tool to use for analyzing your content and your competitors’ content. It is designed to have topic ideas, but can also be used for your backlink strategy. For analyzing backlinks at BuzzSumo, simply type in a domain name and press enter. You will see the most popular content for keywords on that domain. By clicking the link icon you will see the backlinks that point to that piece of content. So, this can be a great tool for you to see all sites that are linking to your competitors’ top posts. It gives a filter option of the backlinks to view between the past 24 hours and the past 5 years.

Price: The basic version of BuzzSumo is free. But can't be used for in-depth backlink analysis. For that, you need to upgrade from basic to BuzzSumo Pro. It costs from $99 per month, or $79 per month if you paid annually. Moreover, it has a 7-day free trial available. So, it doesn’t want you to enter any credit card details for this.

9. Ubersuggest

Ubersuggest is a free and most reliable tool from Neil Patel. It helps find what your competitors are searching for and their link-building. Furthermore, it checks for which websites are sending backlinks to them. This means that you can track your competitor's backlinking strategy overtime at Ubersuggest. Here, you can check the domain overview of SEO of any website. Besides this, it has a keyword suggestion tool that can track profitable keywords. Also, it provides engaging content ideas to grow faster. It’s hard to find backlinks but this tool quickly identifies backlink opportunities.

Ubersuggest, like other tools, has all those features we have been looking at. It shows you all the recently created backlinks, then backlinks you’ve lost or are nofollow, and more. But, with Ubersuggest also, a free version is limited to seeing all the information you need. Without its upgrading, it shows details of a small number of backlinks for each domain. You have to upgrade to the paid version if you want everything.

Price: Ubersuggest’s paid version costs $29 per month or $290 per year. Its up-gradation is necessary when working on serious backlink analysis. Its free version also gives you a good understanding of what the tool can do. With the pro version, there’s a 30-day money-back guarantee also.

Browser / Chrome Extensions

10. LinkMiner

It is a great budget tool for checking backlinks. The link miner tool checks backlinks power with the help of metrics such as citation flow, and others. It is designed by Mangools to check backlinks. Link miner offers basic, premium, and agency-paid plans. It lets you filter links by new, deleted, lost, and nofollow. One of its best features includes its ability to mark a backlink favorite. This allows you to come back to them easily. Link miner is an excellent tool to shortlist competitors' backlinks to target. Also, you can use this feature to track any of your backlinks that you want to fix. While it isn’t completely featured as SEMRush, it can be a great tool to use on a low budget.

Price: Linkminer costs start from $29 per month if paid annually.The basic plan starts from $49 per month with limited features. The premium plan needs to pay $69 per month and the agency plan rates for $129 per month. These plans are applicable when paid monthly. Also, it gives a 10-day trial without entering any credit card details. Its free version offers all Mangools’ tools used for SEO. These are SiteProfiler, LinkMiner, SERPChecker, KWFinder, and SERPWatcher. It's the best budget option.

11. Hunter

Hunter is a cloud-based email search solution used by many businesses. It is designed for businesses of all sizes from small owners to global entrepreneurs. It finds and verifies email addresses from companies, domains, professionals, and much more. Not only that, it crawls the web and indexes email addresses to send cold emails. It makes everything easier to use an extension. It can be added as an extension in Google Chrome/Sheets as well as Firefox. Its extension is easy to use & accurate. In fact, once you use it as an extension, it will become hard to work without it.

Price: Its pricing starts from $49 per month

The Right Tools Improve Your Link Building Efforts

Here we've discussed all the best backlinking tools to use. Now any of these backlink checkers can take your business to the next level. They help you in building and analyzing backlinks to your and competitors' sites. Besides this, some of these are offering much more and better information than others. From these best tools, our top recommendation is SEMRush. It is the most powerful SEO tool on the market that helps you rank higher on search engines. Some tools like Ahrefs and Postaga can take your link-building efforts to a whole new level. The tools listed here are a great starting point for link-building. But those who have just started with backlinking can opt for LinkMiner and Ubersuggest. We hope this article helped you choose the best from many alternatives. You might also like to take a look at our article on how exactly to use a backlink. Try also to read our article on backlinking algorithms used by Google.


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