SEO Friendly Content is the key to a flourishing search engine optimization (SEO) strategy. SEO has always continued to evolve. Business owners, SEO professionals, and marketers must adapt to the alterations Google and other search engines make to their algorithms. These alterations frequently involve how they rank your website and related content. When you are trying to increase your ranking in the eyes of the search engine giants, SEO-friendly content is a great offset place.
The importance of quality content has never been more important in the SEO world. Search engines are looking for content while crawling sites, seeing what is out there. The goal is to find stuff that is the authority, the one with the most density, which satisfies the needs of users. The sites that do that perfectly, more than even the websites with the best keywords, layout, etc., are going to be those that top the rankings of search engines and acquire the traffic.
The content on a website is the driving strength that leads to the improvement of traffic inflow to any website. However, before optimizing the website, it is important to conduct extensive keyword research and categorize the right group of keywords that is relevant to the specific audience group. Identifying keywords strategically and incorporating the same in the content will help gain inbound traction and drive relevant traffic to the website. Once the inflow of traffic starts, it is essential to start identifying leads and pursuing them to gain the aspired conversion rates.
Here are 7 types of high-quality web content that can please your users and keep them coming back for more.
Blogging is a priceless tool for driving visitors to your website and raising awareness about you and your brand.
Generally written from a more personal and intimate point of view than content assets, a blog is a great way to attach to readers. It is the perfect vehicle for giving them information that not only answers a question or solves a problem, but also helps to ground you as a trusted authority on the topic.
Blogs are also a great way to keep your web content fresh, allowing you to post new content regularly and helping you continue to rank higher in SERPs (search results).
This broad classification of web content includes collateral and similar resources you have already invested in and can now repurpose to help attract visitors to your website.
Some examples are product brochures, user manuals, slide presentations, white papers, business reports, case studies, fact sheets, ebooks, pdfs, webinars, and podcasts.
The goal is to increase the value of these assets by using them across different digital media and channels. The content can be broken up into smaller pieces and spread in new ways, such as via blog posts, tweets, video clips, email blasts, search engine ads, and other channels.
A call to action (CTA) is a prompt meant to get your website visitor to take some immediate action, such as make a purchase, get more information, or subscribe.
In addition to having CTAs on your web pages, you can add them to other marketing content you use to drive traffic to your websites, such as blogs, emails, social media posts, newsletters, ad copies, etc.
Some common prompts:
A CTA may take your web visitor to a landing page for additional action.
Whatever your CTA is, it is important that the intention is clear and your audience has a good idea of what to expect. After all, you don’t want to lose visitors by having them click on a link that takes them somewhere they don’t want to go.
Landing pages are destinations — the web pages where visitants are sent when they click on a hyperlink, such as a search engine result, a social media ad, a CTA, or a special offer on your site.
These pages are designed to help you convert website visitors into leads by presenting a way to capture their contact information.
For example, suppose you want to build your authority as an SME by giving a free white paper to your website visitors. When they click on the offer link, it can redirect them to a landing page where the content of the white paper is described in more detail and they can download the paper by providing an email address.
One of the best ways to attract prospects and build reliability is with relatable success stories from their peers. That is what makes customer testimonials such worthy web content.
Whether your goal is to create formal case studies, add real-life customer scenarios in a white paper, or post short video clips on Twitter or Facebook, having a method in place to identify happy customers and capture their feedback is a great idea.
TIP: Don’t hide all your valuable client feedback on one testimonials page. Incorporate testimonials throughout your website to serve as social proof that verifies your claims.
With the capability to embed video and audio clips so that anyone can view and listen without leaving the webpage, digitally recorded media are more popular web content tools. It is a great way to contribute content such as how-tos, webinars, podcasts, and seminars.
According to the Social Science Research Network study, 65% of people are visual learners. So, it makes good sense to include visual web content into your website.
In addition to having a graphic design that accommodates to convey the flavor and purpose of your brand, you can:
Good content is essential, but it also needs to rank high on SERPs if you want to reach a wider public with it. Here’s how to create content that both your audience and search engines will appreciate.
SEO requires a lot more aspects than putting the right keywords in order. Conduct thorough research on the target audience groups as this will help analyze the main search queries used, analyze why searchers are searching for those specific keywords, and what competitors are offering. Knowing what the searcher is looking for when they type the query into a search bar, and then including the topic in a way that directly meets their needs is an important aspect of SEO optimization. According to Google’s search evaluation quality guidelines, there are four categories of searcher intention –
Before developing the content, recognize which of the above categories your primary keyword target falls under, and verify the specific category by looking at the current ranking for the content concerning that specific keyword. Examine how your competitors are targeting the same type of search intent that you have classified for the query and look at how they structured the content to satisfy searcher necessities.
This SEO writing tip is number one for a purpose. It seems easy enough, yet so many companies make content for all the wrong purposes. Write content that appeals to the interests of your target market or answers their problems. Not all posts need to be about your goods or service, but they all should be industry-related. Advance yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and instructive, and do it better than your competition.
Get the credit and traffic your website justifies by keeping your original content under your domain name. That indicates if you have a blog opt-out of hosting with WordPress or Blogger and host the blog in a subfolder on your domain (ie: www.example.com/blog ). Any time you have an opportunity to showcase other forms of unique content like videos, infographics, or whitepapers, ensure to also embed them onto your website as well and share from there.
If you want to know how to make your website SEO-friendly, then you must know how to optimize your header tags. Header tags are the headings that indicate the start of a section. The title of this section is also a header!
To start optimizing your headers, blend your most important keywords into them. For the title of your page, you'll want to include your most important keyword into the title.
This integration helps Google recognize the context of your page, so it's necessary to integrate your most significant keyword into the title to ensure you higher rank for that keyword.
For smaller headings, like H2s and H4s, you can integrate other quintessential keywords to help you rank for those phrases too.
Headers play an essential role on your webpage. They tell your visitors what comes next and what they can expect to see.
You don't want to use headers to highlight phone numbers or facts. Headers are meant to break up segments and make it easy for your audience to digest the information.
For example, let’s say you’re writing an article on how to make a cake. Let’s see how your descending headings may look:
As you can see, each heading breaks down the process into shorter, more digestible pieces. It prevents readers from being bogged down by lots of text and helps make it easy for examining articles.
If you want to build SEO-friendly content for your website, start by creating a heading structure for your pages that makes it easy for your leads to understand. If your pages are organized and easy to read, you’ll keep getting leads on your website longer.
Prepare your content with “high search volume keywords” that users search for on search engines. Use keyword terms that have the best SEO worth. Select the most relevant keywords using these steps – determine which topics searchers are engaged in, trace the search volumes for topics, use the search volumes for topics, and know how difficult it may be to rank for a topic. Each piece of crawlable content created must have an individual primary keyword target. In addition, it must also hold latent semantic indexing (LSI) keywords (natural variations of your primary keyword) throughout. The type of keyword targeted requires to match the type of content developed. For instance, blog posts include mid- to low-volume, low-competition, long-tail keywords as they have greater conversion rates and are easier to rank for. On the other hand, for pillar pages, shorter-tail seed keywords that have a large volume and high competition must be used.
The contents of your post may be fabulous but can be easily lost in an unorganized, ineffective format. Breaking your content up into shorter paragraphs with headlines makes for an easy read that will keep your readers involved. For the search engines, back-end organization is essential too. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is necessary to maintain a well-structured article.
The optimization of your images contributes an additional opportunity to show up in search results, this time in image search.
As visual content becomes more and more noticeable, it cannot be left out of SEO. Luckily it is not at all time-consuming to optimize your images. All you have to do is keep in mind some simple tips:
Always have the file name relevant
Be cautious with the file sizes, as they affect the page speed
Don’t skip to add alt text, or else a title for your image
Think like a user while naming your images
Concentrate on quality images and avoid generic ones
Social media is a compelling tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using appealing descriptions and a call-to-action. Since the power of social media is in sharing, it’s also essential to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, fulfilling Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost and may help your click-through rates.
A relatively new search engine feature, “Featured Snippets” is the short text that Google chooses to appear at the top of the search results. This SERP feature presents answers to a searcher’s query immediately. Google picks the content on featured snippets from web pages in the Google index repository. Some of the basic types of Featured Snippets are lists, tables, steps, and definitions. Make sure to use facts and figures in your explanations. Also, answer multiple “People also ask” questions in the content of your site. To get the content to appear or feature at the highest position on SERPs, it is vital to focus on certain points –
Explore if the snippet already exists for keywords.
Search whether there is a snippet, and try to learn its structure whether it is a paragraph, list, or table.
Include a subheading in the content blog with a question and provide a more valuable, short answer that addresses the problem. The response should be better than the featured snippet in all looks.
Link building has come a long way since the days of link buying and link farms, but links are still a crucial ranking factor for SEO. Linking to your articles or website in your post ensures a link back to your site if your article is pulled up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to encourage content sharing and also adds a link back to the original source. Creating great content helps improve the shareability and the likelihood that other websites will link to it, so aim for quality linking!
Stay on top of your SEO-friendly content by controlling your efforts. Google Analytics is an easy and free way to trace your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users communicate with your website after landing on your content. If you see a high drop-off in addition to a low average time spent on the page, that’s a sign that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an impression of the virality of your post. Just looking at these simple metrics can provide you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.
When devising a specific plan to drive organic traffic to your website, remember that content writing and SEO go hand in hand. SEO-friendly content involves creating content that search engines can understand. Writing content that supports the keywords you identified will make your website visible to search engine algorithms. The search engine robots involved in crawling, indexing, and ranking the website will identify these signals and move the site up in the SERP. Producing content that is better than the competitors, and thereafter optimizing it with both on-page and off-page SEO techniques will help your business stand out.
If you want to create SEO-friendly content for your website, here’s what you need to remember: