How to do Etsy SEO?

Search Engine Optimization

How to do Etsy SEO?

04/26/2022 12:00 AM by TheChiefHustler in

Etsy SEO is the process of increasing your shop's and products' visibility in search engines such as Google, as well as inside Etsy's own search function. Although SEO can be difficult, especially because search engines are continuously changing how they search, Etsy sellers must have a basic awareness of SEO best practices so that they can optimise their shops for search and get the items in front of more potential shoppers. Don't know how to make your Etsy shop SEO-friendly? Continue reading to find out how Etsy search works, as well as tools and simple techniques for any Etsy seller to assist buyers in finding their items.

How Etsy search works

The search function on Etsy is designed to help customers find what they're looking for, and it works in two stages: query matching and ranking. These are complicated aspects, but understanding them can help you figure out how to affect them, allowing you to attract more customers to your store. Simply put, query matching refers to how well a user's search term matches Etsy's inventory listings. Etsy sorts through listings' titles, tags, categories, and qualities to discover the best match when a consumer types in a search phrase. Etsy then analyses information about each listing and business to calculate the listings' ranks in search results, displaying things that consumers are most likely to purchase earlier in the results. Etsy utilises the following elements to rank items in its search results:

  • Relevancy: Listings might appear in the search results if their tags, categories, titles,and attributes match a user's searched phrase. Exactly matched keywords display higher in the search results.
  • Listing quality score: The quality score of a listing essentially indicates how effectively it transforms. Etsy uses clues to determine how interesting a listing is, thus the more people who view and purchase a listing, the higher its quality score and placement in search results will be.
  • Recency: The item listing's recency refers to how recently it was created. When a new listing is created, Etsy raises it in the search results for a limited time to help establish its quality score.
  • Customer and market experience score: Each business has a score that influences its position, depending on customer evaluations, how complete your shop's About section is, and any negative comments.
  • Shipping price: Because shipping costs influence a user's choice to buy, Etsy prioritises companies that ship for free or offer a free-shipping assurance to customers in the United States.
  • Translations and language: All store information, including individual listing titles and tags, must be in the language you chose when you started your Etsy account.
  • Shop location: The seller's location is taken into account in the EU, Australia, and Canada, and local items appear slightly higher in search results. In searches conducted in other countries, location is not a factor.
  • Individual shopper habits: Search results are also personalised for each shopper. Etsy analyses what customers want and show them the things they're most likely to buy.

In addition to these characteristics, Etsy uses context-specific ranking (CSR) algorithms to rank listings, which learns what consumers want and shows them things they're more likely to buy. So, if you and a friend both search for the same term on Etsy, you're likely to get different results – your search results will be tailored to you.

Best Tools to Use for Etsy Seo

To make your job easier, we've compiled a list of some pretty cool Etsy apps that fall under the topic of Etsy reporting/analytics and can help you gain visibility, increase sales, and even retain customers. Take a look at these fantastic Etsy seller applications and choose the ones that most appeal to you:

Sale Samurai

The most comprehensive Etsy keyword research tool is definitely Sale Samurai. Its features are:

  • Actual Etsy customer searches provided the data on Etsy keywords and other pertinent information.
  • Sale Samurai also shows you the price, delivery days, and the number of views per product of your competition so you can integrate them into your own pricing.
  • Sale Samurai is without a doubt one of the greatest Etsy keyword research tools on the market right now, owing to the in-depth information it can deliver.


This Etsy keyword tool also includes a full analysis of multiple keyword factors to help you figure out which one is ideal for your listing at the time. The characteristics are as follows:

  • The prediction tool in Marmalead allows you to see how your keywords will perform over the next three months.
  • In addition, the package includes unrestricted access to their Entrepreneur Course collection. This is an excellent resource for new company owners because it covers a wide range of topics related to running an Etsy shop.
  • Marmalead is most likely the most cost-effective Etsy keyword tool.


Crest's comprehensive suite of Etsy SEO capabilities promises to take your Etsy shop to the next level. The features are:

  • Crest is unique in that it is the only Etsy keyword tool that provides you with location-specific information about your potential buyers.
  • Crest has a colour-coded UI for important data points, making Etsy keyword research a breeze!
  • Crest also provides you with a real-time search engine optimization. This means you can make changes to your Etsy listings and get real-time feedback on how those changes will affect your overall SEO grade.
  • Crest has a special function that can help you sell your Etsy items more effectively. Once you've chosen a series of photos from your Etsy item and your transition effects, you're ready to go for an automatically generated video.


MakerWords is a keyword research tool that lets you know what Etsy customers are looking for. Its features highlights are:

  • This tool provides you with important information such as the average number of searches per topic and Etsy trends.
  • What sets MakerWords apart is that it also provides you with keywords that will boost the likelihood of your Etsy listing appearing in a Google search!
  • The keyword research data is presented in an easy-to-read and comprehend style, allowing you to immediately apply the findings of your research to your Etsy listing. It's a plain application with no frills.


When you initially start using Alura to seek Etsy keywords, you may join for free without using a credit card. This free feature lets you try out all of the capabilities of this Etsy keyword tool, including:

  • The interface of Alura is straightforward, and the product is quite simple to use.
  • The keyword information and related information are provided in a simple and easy-to-understand manner. As a result, it's the ideal Etsy keyword tool for novice business owners.
  • It includes ten premium searches.

5 Etsy SEO Tips to Grow your Reach

Now that you know how Etsy decides which search listings to show and how to rank them, keep reading to find out how you can apply what you've learned to enhance the SEO of your Etsy shop with these five ideas.

1. Pick a shop name that accurately defines your offerings.

Your shop title is a short description of your business that lets customers know what you manufacture and sell, and it's one of the aspects of your shop that you can use to affect Etsy SEO. Seize the opportunity to title your store appropriately because this title will become the webpage title for your shop page and will be the first text a user sees when a search engine links to your shop. Consider a title that reflects the type of things you sell. SoapMakingTools, for example, sells soap-making tools on Etsy. If you know that customers will locate your products by googling for your actual name, incorporate your name in the shop title so that you may be found quickly. Your store title can be up to 55 characters long, and you can preview how it will appear in Google search results when you create a new one or change an existing one.

2. Make a list of keywords.

Keywords are an important component of Etsy SEO, and it's no different on Etsy, but how do you figure out which ones are best for your shop?

How do keywords work on Etsy?

To begin, you'll need to understand how Etsy calculates the order in which listings appear in search results. Items in Etsy's search results must match a user's search, and exact matches will come first in the search results. If a customer searches for "cat shirt," the search algorithm will return all items that include both "cat" and "shirt" in the listing tags or titles. The system will then place those things in the most relevant order based on keywords.

Keyword research for your Etsy listings

Consider yourself a shopper while selecting which keywords will perform best for your search listings. What terms would you use to search for a specific item or type of item if you were trying to buy it? To check what comes up when you type those keywords into Etsy's search function, see what comes up to see whether it's a good fit. You should also consider long-tail keywords or particular. Because less competition and people searching for exactly what they want are more likely to make a purchase, these keywords with three or more words are strongly associated with sales.

It's common to rely on physical object descriptions, such as size or colour when contemplating prospective keywords. However, don't forget alternative ways to reach out to customers who are looking for things for specific occasions or who have special aesthetic preferences, for example. Consider other search terms a buyer might use in addition to defining your product in terms of what it is, such as the following:

  • Search terms such as "bachelorette party," "stocking stuffer," "first anniversary," and "tacky sweater party" on Etsy.
  • Consider how this influences how your listing is found. Style: Shoppers frequently have an aesthetic in mind. Is your item "rustic," "minimalist," "nature-inspired," "art deco," or something else?
  • Does your product provide a buyer with a solution? Consider how a user could look for a solution to a problem, such as a "drawer organiser" or a "microchip pet tag."

Finally, use SEO tools to find out which keywords are the most popular. You can use a widely used tool like Google Keyword Planner, but there are also Etsy-specific search tools available, such as Marmalead, which assists Etsy sellers in finding and analysing keywords relevant to their businesses.

3. Avoid using the same keyword too often (Keyword Stuffing).

When a buyer searches on Etsy for something, the search algorithm will only show one or two listings from a single seller, regardless of how closely the listings match the user's search. De-clumping is a technique used by Etsy to ensure that a diverse range of stores appears in search results. Because of Etsy's de-clumping, you shouldn't use the same major keyword for more than a couple of your listings, or you'll be competing with yourself in search.  If you sell a range of vintage dresses in your shop, for example, using the term "vintage dress" for every dress you have for sale isn't a good idea. Instead, try "antique sundress" or "vintage gown" as keywords.

4. Include keywords in the front-loading listings.

When creating a new listing, start with the most important data about your shop or item – in other words, the keywords you want to rank for. This not only piques a shopper's interest but also aids Etsy in determining which items correspond to a user's search term.

Consider how you can get the most significant qualities of your item during the first few phrases of the following areas when putting things for sale on the items' listing page:


  • Item title: At the start of the item title, clearly describe your item and include keywords that a customer would use to find it.
  • Item description: Your item description's first 160 characters are utilised to construct the meta description for the listing page, which is the text that shows beneath the page title in search engine results. While your item description might be higher than 160 characters, the starting 40 characters should contain the most relevant keywords for your product.
  • Shop sections: You can create up to 20 custom sections in your shop, each with its own landing page. The page title for each landing page will be depending on the section name.

These page titles, like your store title, are what a visitor will see in a search engine when they click on a link to your shop. The name of a shopping section can be almost 24 characters long.

5. Get inbound links by promoting your shop.

Both the SEO algorithm and the search engine algorithms attempt to produce relevant and entertaining search results. They achieve this in a variety of ways, including presenting sites or items that are often linked to other places. While you still can link your Etsy store to your own website or blog, you should also look for other chances to link. Here are a few suggestions:

  • Share things from your business on social media sites like Pinterest, where they may be readily re-shared.
  • Make connections with other sites and bloggers to have your shop's listings featured.
  • In exchange for a free product, request reviews from influencers.
  • Make links with other Etsy store owners to discuss strategies to promote your products through cross-promotion.
  • Start an affiliate or referral programme for your store. To learn more about effective referral systems, read this article from FollowUp.

Wrapping Up

As you acquire experience selling on Etsy, you'll see that there are a plethora of ways to improve your SEO abilities and assist customers in finding your listings. There are always actions you can do to make your shop more searchable and successful, whether it's experimenting with different keywords or enhancing your customer service policy.






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