How to Optimize Your YouTube Video for Search Engines

Search Engine Optimization

How to Optimize Your YouTube Video for Search Engines

06/09/2022 12:00 AM by TheChiefHustler in

It goes without saying that YouTube SEO is crucial. To attract audiences, your brand must be on YouTube. Facebook and LinkedIn are important, but they lack what YouTube has going for it. YouTube is primarily a video-based platform. People demand more from YouTube than just entertainment. According to Google, 67% of YouTube users utilize the platform to address problems connected to their jobs, school, or hobbies.

Your YouTube SEO ranking may also help you get a lot of views from search engines. While most people are aware of videos showing up in search, new features such as snippets and timestamps have significantly improved video search. These two components allow Google to better serve its audience by allowing it to locate precise mentions of phrases. This implies that optimizing your films for YouTube search will help you improve your Google search rankings, which can help you grow a larger and more ubiquitous brand.

However, you must efficiently optimize your films to rank in the YouTube search results (and Google). That is the subject of this blog entry. We'll show you exactly which components to improve to achieve the most outstanding results.


1. Using a target term, rename your video file.

You'll utilize an SEO tool to find keywords for your video, just like you would when optimising textual material (you can go through popular YouTube SEO tools below the tips). After you've determined a keyword, the first location you should include it is in your video file, before uploading it to YouTube. Why? YouTube can't "see" your video to see how pertinent it is to your target term, and there are only so many locations on your video's watch page where you may safely enter this keyword once it's been uploaded. When your video is posted, however, YouTube can read the file name as well as all the coding associated with it.


2. In the video title, organically include your keyword.

One of the first things our eyes are drawn to while searching for videos is the title. Because the title is frequently what decides whether or not a visitor will click to play your video, it should be engaging as well as clear and succinct. Although your keyword plays an important role in the title of your video, it also assists if the title closely fits what the user is looking for. According to Backlinko's research, videos with a specific keyword match in the title have just a marginal benefit over those without. While including your goal keyword in your title might help you rank for that phrase, there isn't always a clear link between keyword-rich video titles and ranks. Nonetheless, optimizing your title for this keyword is a smart idea as long as it fits organically within a title that informs people about what they're going to see. Finally, keep your title as brief as possible.


3. Improve the description of your video.

First and foremost, the official character restriction for YouTube video descriptions is 1,000 characters, according to Google. While it's OK to use all of that space, keep in mind that your audience is probably here to watch a video rather than read an essay. If you do decide to create a lengthier description, please remember that YouTube only shows the top two or three lines of text (about 100 characters). Following that, users must click "see more" to see the entire description. As a result, we recommend starting the description with the most critical information, such as CTAs or important links.

In terms of video optimization, it doesn't harm to include a transcript, especially for those who must watch it without sound. Backlinko's research, on the other hand, showed no link between keyword-optimized descriptions and search engine ranks for that phrase.


4. Use popular keywords related to your topic to tag your video.

The official YouTube Creator Academy recommends utilizing tags to tell people what your video is about. However, you're not only alerting your audience; you're also informing YouTube. The software employs tags "to comprehend the content and context of your video," according to Dean.

This allows YouTube to connect your video with related videos, thereby expanding the reach of your work. However, select your tags carefully. Use an irrelevant tag only if you think it will bring you more views; otherwise, Google may punish you. Similarly to your description, start with the most crucial keywords, a nice balance of common and long-tail (as in, those that answer a query like "how do I?").


5. Sort your video into categories.

After you've uploaded a video, click on "Advanced options" and classify it. Choosing a category on YouTube is another approach to categorising your video with similar material so that it appears in different playlists and reaches more people who share your interests. It might not be as straightforward as it appears. According to YouTube's Creator Academy, marketers should go through a thorough procedure to decide which category their video fits in. "Think about what is functioning effectively for each area" you're investigating, the book suggests, by answering questions like:

  • Who are the most successful creators in the category? What are their specialities and what do they excel at?
  • Are there any similarities in the audiences of similar channels within the same category?
  • Are there any common characteristics among videos in a similar category, such as production value, length, or format?


6. To boost your YouTube channel's popularity, add cards and end screens.


Have you ever noticed in the corner of a video a little white circular emblem with an I in the middle, or a transparent bar of text inviting you to subscribe? Cards are "preformatted alerts that show on desktop and mobile that you can set up to promote your brand and other videos on your channel," according to Creator Academy.

A single video can include up to five cards, and there are six different types:

  • Viewers are directed to another station through channel cards.
  • Donation cards to stimulate fundraising for charitable groups in the United States.
  • To encourage your viewers to assist finance the development of your video content, use fan financing.
  • Link cards lead users to a third-party website, an approved crowdfunding tool, or an approved product sale platform.
  • Poll cards ask viewers a question and allow them to vote on a response.
  • Cards for videos or playlists that connect to similar YouTube material.

Final Screens

End screens show comparable information to cards, but they don't appear until the video has finished, and they're a little more aesthetically detailed. There are several extensive instructions for adding end screens, depending on the platform you want to build them for and the sort of material YouTube allows.


7. To add subtitles and closed captions, use an SRT file.

Subtitles and closed captions, like most of the other content we've addressed here, may help with YouTube search optimization by emphasizing essential keywords. You'll need to provide a valid text transcript and perhaps a timed subtitles file to add subtitles and closed captions to your video. You may also immediately insert transcript text for a video such that it auto-syncs with the video in the former case.

Subtitles are added similarly. Go to your video manager and select "Videos" from the "Video Manager" menu. Find the video to which you wish to add closed captioning or subtitles, and then click the drop-down button next to the edit button. After that, select "Subtitles/CC."


YouTube SEO Tools

Most of the SEO strategies above rely on you determining a keyword and properly advertising your video. And not all of those suggestions can be implemented only through YouTube. Consider using some of the tools listed below to optimise your video for search to get the most value for your filmmaking dollars.


1. Ahrefs Keywords Explorer

Ahrefs is a complete SEO software that lets you track a website's rating, predict the organic traffic you'll get from each phrase, and find keywords for which you might wish to write fresh content.

The Keywords Explorer is a popular tool of Ahrefs that allows you to check several facts about a term you're interested in. You may also restrict your term results by a search engine, as shown in the picture above. This includes YouTube.

The Ahrefs Keywords Explorer displays the monthly search volume for a term, as well as the number of clicks obtained by videos ranking for that keyword, similar keywords, and more.


2. Canva

Canva is a design template for making all types of cards, including photographs, logos, and other graphics. This famous product just so happens to have a Thumbnail Creator for YouTube videos.

Thumbnail pictures are crucial for marketing your content in YouTube search results and attracting visitors to click on your video, as indicated in the suggestions above. You may use Canva's Thumbnail Creator to produce the perfect preview graphic for your movie in the 1280 x 720-pixel proportions required by YouTube.


3. Content Strategy for HubSpot

Our content strategy tool, which we built here at HubSpot, helps you to uncover popular keywords for which to write content and then organize those keywords into "subject clusters," or groups of keywords. You can keep track of which pieces of content are connected, what sorts of material you have planned, and what you've previously published by organizing your content into subject clusters.

While the keywords you see in HubSpot mirror their popularity on Google, many of these themes will also create videos on Google's results pages. In certain situations, you may develop subject clusters that include both blog and YouTube material.

Clustering your material—and connecting videos to blog entries and vice versa—may give you a greater authority in Google's and YouTube's eyes, as well as additional opportunities to grab traffic from individuals searching for your topic.


4. vidIQ Vision

This is a Chrome extension that lets you evaluate how and why particular YouTube videos do so well. It's accessible through Chrome's web store at the URL above. This covers the tags that a video has been optimized for, as well as the average view time and how rapidly the video is getting traffic.

The vidIQ tool then gives you an SEO "score" that you can use to develop content that matches (or exceeds) the results you've seen on YouTube.


5. TubeBuddy

TubeBuddy is a fully - featured video platform that lets you manage your YouTube content production, optimisation, and promotion. It has a keyword explorer, tag recommendations, a rank tracker for your published videos, and an automated language translator (that helps you rank for non-English keywords).


6. Cyfe 

Cyfe is a huge software suite that includes a web analytics platform, among other things. This platform allows you to track page performance across all of your internet properties, including YouTube, as well as where each page's traffic originates.

Cyfe can show you the keywords you're ranking for and which are the most popular across multiple search engines, in addition to traffic metrics. Isn't it similar to Google Analytics or Moz? That's because Cyfe includes data from both those technologies, as well as others. mk;dal



It's not tough to learn YouTube SEO and YouTube search. The guide above demonstrates how you can optimize your movies to begin ranking better with a little elbow work. While anybody can tug on any of these levers, make sure your content is top-notch. A successful YouTube channel starts with strong content, regardless of the SEO advice or tools you use. When your viewers find you, ensure they get something of high-quality plus relevant to watch. Focus on diving deep rather than skimming the surface of issues that your viewer is interested in. Your efforts will start to bear fruit in this manner.

Also, ranking takes time, just like anything else in SEO. Expect to notice effects within a few weeks.


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