To have a successful online business, you need to analyze the traffic to your website.
Simply, Google Analytics is an online service which helps website's owners to get all the statistics and basic analytical tools for free. It only requires having a Google account. This will be helpful for search engine optimization (SEO) as well as marketing purposes.
With Google Analytics, it will be easy to track the performance of your website and the insights of your visitors. Organizations, businesses, marketers and every website owner can know everything about their traffic (age, country, sex…) through these analytics. They can also know which hours they get the most visits, how much the visitor stays on their pages, where those visitors came from ( search, social media, other websites…) and many more.
In addition to analyzing the traffic, Google Analytics has many exceptional importances like helping organizations determine top sources of user traffic, tracking the performance on social media, paid campaigns and other marketing activities. It is also easy to track goal completions with this tool (whether your goal is to get leads, subscribers, sales, etc…) and track their customer behaviour.
In short, Google Analytics is the best way to analyze the traffic to your website, improve your marketing campaigns and enhance your driving traffic strategies.
The page tag gathers visitor information. However, the whole process relies on cookies, so the data of visitors who disabled cookies cannot be collected.
Moreover, Google Analytics has many useful features to help website owners in tracking the visitor's path inside the website and how they engage with their content. These features include data visualization tools ( dashboards, charts, etc.. .), integration with other Google products, data collection APIs (application program interfaces), predictive analytics, segmentation for the analysis of subsets, custom reports explaining the audience behaviour and conversions and many more.
For better performance, you can view the Google Analytics dashboard on their official site or you can use it as a widget or plugin for embedding into other sites. Furthermore, many independent vendors display customized Google Analytics dashboards for the same purposes.
To set up Google Analytics with your website or blogger and start collecting the basic data, follow these steps:
If you don’t have a google analytics account, go to google.com/analytic and click on Start for free.
If you already have one, then you just click Sign in to Analytics.
When we say property, we mean your website, landing page or app which we want to collect its data using Google Analytics.
1- Name your property
To create the property, choose a name (e.g. Name it with your Domain, Your Name or anything that reflects your business).
2- Select the reporting time zone and currency
Here, you have to select the reporting time zone (mainly you should choose your time zone) and currency (USD is highly recommended).
Google Analytics is an intelligent platform, so if your time zone honours Daylight Savings Time, the platform will adjust for time changes automatically. You can ignore these features by choosing Greenwich Mean Time.
Any change in the time zone will affect the future data, but the analytics servers may need a few hours to process this change. Therefore, don't worry if you get data referred to your old time zone for a short period.
3- Advanced Options
After setting up the property-setup fields, scroll down and click "Show advanced options".
4- Turn on the switch to become blue beside Create a Universal Analytics property.
5- Go down and type the website URL. Don't forget to select HTTP or HTTPS.
6- At this point, you can choose between a Google Analytics 4 property and a Universal Analytics property only.
7- Click Next and write all the needed information about your website then click Create.
8- Accept the Analytics Terms of Service as well as the Data Processing Amendment if found, then click Finish.
At this step, you have to add a Google Analytics tag to your website. It is so easy, you just need access to the HTML of your website, blogger or host (this depends on the kind of platform you use).
2- Now, go to your website and paste the whole tag in the header
You will start to see data within 30 minutes.
WordPress, Hubspot, Shopify, Squarespace and many other CMS platforms usually have a section or a plugin which you can install and just copy-paste your Google Analytics account ID to set up Google Analytics.
If you have Wordpress, follow these steps to set up Google Analytics on your website:
· Open your website.
· Go to your dashboard.
· Choose the Appearance from the left Menu.
· Choose Theme Editor.
· Find the header.php in the right side of the dashboard beside the Html code.
Congratulations, Google Analytics is successfully added to your WordPress, and you can start to see data within 48 hours on your Google Analytics Account.
Whether you are a business owner with a professional website or just a blogger with a humble blog, you will find that using Google Analytics is very helpful to track your audience activity and the performance of your marketing campaigns. This is just done with three main steps starting from creating an account, setting up a property and copying your tag on your website. Follow the steps above to set up Google Analytics and start collecting data.