Search engines usually index all the pages and links on your site; however, in some cases we want him to not do this for certain reasons. When would we need to use "noindex" and "nofollow" and how to do it? This will be our tutorial here, so complete reading.
Sometimes, we don't want Google search engine to index a certain page on our website, so we add a "noindex" tag. However, it will continue to follow all the links found on this page and give them a ranking authority. For example, you have a paid landing page which your visitor must not see except if he pays. In this case, you use "noindex" tag where search engines can't index it, but they still can index the links in it and give them the authority.
If you want search engines to index a certain page without following the links in it and without giving them any ranking authority, you add only a "nofollow" tag. This is rarely used by web owners, but it is good to know it. What matters? more is whether you use a "noindex" tag alone. for. your page or you also add a "nofollow" tag. When to Use “noindex, nofollow” Together. On the other hand, we get a lot of cases where we don't want Google search engines to index our page nor to follow the links in it. A good example which can explain the importance of this usage is when offering a thank you page that leads to a paid landing page. In this case, we don't want search engines to index our page nor follow the links of the paid content and index it. Here, we use both a "noindex" and "nofollow" tag
To add a "noindex", a "nofollow" Meta Tag or both, follow these steps:
Step 1: Whatever the case it, you need to copy the relevant tag below:
For using a "noindex" metatag:
<META NAME="robots" CONTENT="noindex">
For using a "nofollow" metatag:
<META NAME="robots" CONTENT="nofollow">
For using both "noindex" and "nofollow" metatag:
<META NAME="robots" CONTENT="noindex,nofollow">
Step 2: Go to the source code of your page and paste the metatag to the <head> section (in the header).
You can't use any plugin, you have to do this manually. Don't worry, it is super easy.
This metatag tells the search engine if you want it to not follow, not index or both.