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Domain authority or Website Authority is the concept of SEO to strengthen the given domain. Site Domain Authority is a score developed by moz.com that indicates the strength and relevance of a website for a specific subject area or niche. It is a point of a logarithmic scale, ranging from zero to 100. It says how well a website will rank on search engine result pages. The higher the number of points, the higher the website’s Domain Authority.
Note: The Domain Authority (Website’s name authority) and page authority are two different things. While Website Domain Authority tells you about the overall ranking potential of the entire domain or website, whereas the page authority (PA) is the ranking potential of a web page.
If you want to feature on websites, you must know the most authoritative or reputable ones to target. But it is very difficult without a tool because there are billions of websites on the Internet. To simplify this problem moz.com created a rating system known as MOZ Domain Authority to rate the disparity that exists among websites in terms of respect and reputation, visibility, age, growing presence, etc.
Domain Authority Checker by SEO Tools Kit is easy to use tool. You just have to follow a few simple steps:
In just a matter of time, the tool will serve the results. This website domain authority checker tool by SEO Tools Kit not only shows the DA of your sites, but it also shows you the page authority of that domain along with the Moz rank.
You may be wondering how can you use the information provided by the Domain Authority Checker by SEO Tools Kit. Below few ways to use the information:
Getting quality backlinks from more unique and reputed websites is the only way to improve your website's Domain Rating (authority) score. But improving your site's domain authority should never be your primary goal. You should instead focus on earning quality backlinks from strong pages on reputable sites in your industry or to the pages that you want to rank in Google. That's because there's a correlation between the number of referring domains to a page and the amount of organic traffic it gets and hence, the amount of revenue it produces.